Lay's Chili Lime

Bright, bold, and dangerously snackable this is Thailand's most refreshing chip flavor dressed up in its most collectible packaging yet. Lay's Thailand Chili Lime delivers a punchy, vibrant hit of zesty lime and fiery chili that explodes on your taste buds with every crispy bite a flavor combination rooted in Thailand's love of bold, citrus-forward heat that the US Lay's lineup has never come close to replicating. Now wrapped in exclusive limited-edition Butterbear packaging featuring Nong Noey, Thailand's beloved viral mascot who rose from dancing outside a Bangkok mall to collaborating with Gucci, KFC, and the world's most iconic brands this is the chip that's equal parts addictive snack and must-have collector's item. Spicy, citrusy, and completely irresistible.

✦ Zesty Lime · Fiery Chili · Bold Thai-Style Heat · Limited Edition Butterbear Packaging · Imported from Thailand · 44g

Why it's rare: Butterbear's limited-edition collaborations have become some of the most coveted collectible releases across Asia, with drops selling out in days every single time. This Thailand-exclusive Chili Lime flavor in Butterbear packaging is a double-exclusive that has never been available in any US retail chain the only way to get it stateside is through specialty importers like Epup Exotics