Lay's Extra BBQ

Thailand's sweetest mascot just crashed the BBQ party and she brought the heat.
Butterbear's limited-edition collaborations have become some of the most coveted collectibles across Asia, and this one pairs Nong Noey's iconic, heart-melting charm with Lay's Extra BBQ a bold, smoky, deeply savory Thai-style barbecue flavor that hits with more intensity and complexity than any American BBQ chip you've ever tried. Asian Lay's are known for their bolder, more complex seasoning profiles compared to Western versions and this Extra BBQ delivers exactly that: rich, smoky, and layered with a savory depth that keeps you reaching back into the bag every single time. This is the collector's chip that tastes as good as it looks. 

✦ Bold Thai-Style BBQ · Extra Intense Seasoning · Limited Edition Butterbear Packaging · Imported from Thailand · 44g

Why it's rare: Butterbear has skyrocketed from a Bangkok bakery mascot to a full-blown cultural icon collaborating with brands like Gucci and KFC and every limited-edition product drop sells out fast across Asia. This Thailand-exclusive Lay's flavor wrapped in Butterbear packaging is a double-exclusive that has never been available in any US retail store, making it one of the most giftable and collectible exotic snack finds on our entire shelf