Lay's Hot Chili Squid

This isn't just a chip  it's a piece of Thai pop culture in a bag. Lay's Hot Chili Squid brings the heat and savory delight of spicy chili paired with the rich, umami essence of squid Thailand's most iconic exotic chip flavor  now dressed in exclusive limited-edition Butterbear packaging featuring Nong Noey, Thailand's most viral mascot character who went from dancing outside a Bangkok mall to collaborating with Gucci, KFC, and now Lay's. Bold, spicy, and loaded with authentic Thai seafood flavor, this is the chip that snack collectors and pop culture fans are racing to get their hands on before it disappears.

✦ Hot Chili · Squid Flavor · Limited Edition Butterbear Packaging · Spicy & Savory · Imported from Thailand · 44g

Why it's rare: Butterbear collaborations have become some of the most sought-after limited-edition collectibles in Asia with previous collab products selling out within days of release. The Hot Chili Squid flavor itself is a Thailand-exclusive Lay's variety unavailable in the US, making this Butterbear edition a double-exclusive that combines one of Asia's most iconic chip flavors with one of its most beloved viral characters.