Lay's Max Ghost Pepper

This is not a chip for the timid. Lay's Max Ghost Pepper from Thailand is infused with one of the world's spiciest peppers, the Ghost Pepper, which registers a scorching Scoville level of 855,000 to 1,000,000 a heat level that puts it among the top three hottest chilies on the planet. For the first time in Lay's history, actual dried ghost pepper pieces are loose inside the bag meaning every handful is a different level of danger, and the heat doesn't just hit, it builds, lingers, and dares you to keep going. Extra crunchy wavy ridged chips deliver an addictive ghost pepper punch with every single bite bold enough to humble even the most seasoned spice lovers. Have a glass of milk ready.

✦ Real Dried Ghost Pepper Pieces · 855K–1M Scoville Units · Extra Crunchy Ridged Cut · Extreme Heat · Imported from Thailand · 44g

Why it's rare: Ghost peppers once held the Guinness World Record as the hottest chili on Earth and Thailand's Lay's flavor team went all in by putting actual loose dried pepper pieces in the bag, a first in Lay's global history. This Thailand-exclusive variety is completely unavailable in the US Lay's lineup, making it one of the most extreme and sought-after exotic chip imports on the market.