Lay's Salted Egg

Thailand's most obsessed-over mascot just made the most indulgent chip flavor even better. Lay's Salted Egg delivers a rich, creamy, savory flavor experience one of Southeast Asia's most celebrated and craveable taste profiles coating every crispy chip in that unmistakable golden salted egg yolk richness that has taken Asia's food scene completely by storm. Now wrapped in exclusive limited-edition Butterbear packaging featuring Nong Noey, Thailand's viral mascot who went from dancing outside a Bangkok mall to collaborating with Gucci, KFC, and Lay's this is the collector's chip that's equal parts delicious and iconic. One bag and you'll understand why salted egg flavor has a global fanbase.

✦ Rich Salted Egg Yolk Flavor · Creamy & Savory · Limited Edition Butterbear Packaging · Imported from Thailand · 44g

Why it's rare: Butterbear collaborations consistently sell out within days of release across Asia, making every limited-edition collab a genuine race against time. Lay's Salted Egg is a Thailand-exclusive flavor with zero presence in the US Lay's lineup making this Butterbear edition a double-exclusive that no American grocery or convenience store will ever carry!