Kit Kat Rich Uji Matcha

This is matcha the way Kyoto intended it. KitKat's Rich Uji Matcha bar layers premium green tea sourced from Uji, Japan's most historically celebrated matcha-growing region, into a deep, earthy white chocolate coating wrapped around the brand's signature crispy wafer. The result is a bold, authentically bitter-sweet matcha experience with genuine depth and complexity a world away from the watered-down green tea flavoring found in most American "matcha" treats. Smooth, rich, and unmistakably premium, this is the imported Japanese matcha chocolate that green tea lovers and exotic snack collectors seek out by name.

✦ Premium Uji Matcha · Rich White Chocolate Coating · Crispy Wafer · Authentic Japanese Green Tea Flavor · Imported from Japan

Why it's rare: Uji is recognized throughout Japan as the birthplace of premium matcha cultivation, and KitKat's use of this specific regional tea is a deliberate nod to Japan's deep culinary pride in local ingredients. With Japan having released over 400 unique KitKat flavors that Hershey never brings to the US market, this Rich Uji Matcha variety remains a true import-exclusive a higher-grade matcha chocolate experience that no domestic candy brand has ever matched.