KitKat ITO EN Matcha

This is matcha chocolate at the highest level Japan has to offer. Made in collaboration with ITO EN, one of Japan's leading tea masters with over 50 years of tea-making expertise, this limited-edition KitKat stars rich, earthy Kyoto Uji matcha blended with creamy white chocolate and milk for a flavor that genuinely tastes like a matcha latte in chocolate bar form. Each bite reveals a subtle balance between the delicate bitterness of premium matcha and the sweetness of white chocolate, wrapped around KitKat's signature crispy wafer for that unmistakable snap. This is the imported Japanese matcha chocolate that green tea enthusiasts and serious snack collectors search for by name.

✦ ITO EN Premium Uji Matcha · Creamy White Chocolate · Crispy Wafer · Limited Edition Collaboration · Imported from Japan

Why it's rare: This is a winter-only limited-edition collaboration between ITO EN and KitKat, crafted exclusively for the Japanese market and never sold in the US. ITO EN, a brand renowned for its tea expertise, partnered directly with Nestlé Japan to create this matcha gateau-inspired flavor a seasonal release that disappears once it sells out, making this one of the most sought-after imported matcha chocolate finds for collectors who know to act fast.