Lay's Mieng Kam Krob Ros

This is the chip that brings one of Thailand's most treasured street food traditions straight to your bag. Mieng Kam is a beloved Thai flavor experience a classic Thai taste built on a complex, aromatic blend of toasted coconut, shrimp, ginger, lime, and sweet palm sugar sauce layers of sweet, savory, and herbal notes that are completely unlike anything the US snack world has ever produced. Lay's captured this intricate Thai street food profile chip-perfectly, and wrapped it in exclusive limited-edition Butterbear packaging featuring Nong Noey, Thailand's iconic viral mascot who went from a Bangkok mall to collaborating with Gucci, KFC, and the world's biggest brands. Sophisticated, aromatic, and utterly unforgettable.

✦ Toasted Coconut · Shrimp · Ginger · Palm Sugar · Sweet Basil · Limited Edition Butterbear Packaging · Imported from Thailand · 44g

Why it's rare: Mieng Kam is a hyper-local Thai flavor rooted in centuries of culinary tradition a taste profile so distinctly Thai that no American chip brand has ever attempted to recreate it. Butterbear collabs consistently sell out within days across Asia, making this limited-edition double-exclusive a rare Thai flavor in rare collector's packaging one of the most unique imports on our entire shelf.