Lay's Nori Seaweed

Clean, savory, and impossibly addictive this is the chip that converts seaweed skeptics on the first bite. Lay's Nori Seaweed delivers the delicate, umami-rich flavor of premium Japanese-style roasted nori wrapped around every crispy chip a light yet deeply satisfying flavor profile that has built one of the most loyal snack followings across all of Asia. Now dressed in exclusive limited-edition Butterbear packaging featuring Nong Noey, Thailand's viral mascot who rose from dancing outside a Bangkok mall to collaborating with Gucci, KFC, and some of the world's most iconic brands this is the chip that snack collectors and seaweed lovers have been waiting for. Elegant, savory, and completely one of a kind.

✦ Roasted Nori Seaweed · Rich Umami Flavor · Light & Crispy · Limited Edition Butterbear Packaging · Imported from Thailand · 44g

Why it's rare: Butterbear collaborations have become some of the most sought-after limited-edition collectibles in Asia, routinely selling out within days of hitting shelves. Lay's Nori Seaweed is a Thailand-exclusive flavor that has never been part of the US Lay's lineup making this Butterbear edition a double-exclusive find that no American grocery store will ever carry.